Reservd brand guidelines

Colours
- Ink #0b0d12
- Cream #f7f5f0
- Ember #ff8a5c
- Iris #9b8cff
- Jade #5ee0c1
- Champagne #e9d8b4

The dot in the logo is a gradient of Ember, Iris and Jade, running from top left to bottom right.

Typefaces (all free on Google Fonts)
- Geist for text and the wordmark (the wordmark is Geist Bold)
- Instrument Serif italic for accent words
- Geist Mono for labels

Using the logo
- The logo is always lowercase: "reservd" followed by the dot.
- In text, the name is "Reservd" with a capital R.
- Keep clear space around the logo at least the height of the dot.
- Don't recolour the dot.
- Don't stretch, squash, rotate or add effects such as shadows or outlines.
- Use the dark version on light backgrounds and the light version on dark or busy backgrounds.

Files in this pack
- reservd-logo-dark.svg and .png: ink wordmark for light backgrounds
- reservd-logo-light.svg and .png: cream wordmark for dark backgrounds
- reservd-icon.svg and .png: the app icon
- reservd-launch-graphic.png: launch image for articles and social posts
- reservd-launch-press-release.txt: the launch press release

Press enquiries: hello@reservd.co.uk
